This same pattern is prevalent in household interiors as well: the bold colors that once adorned finishes, decorative items, and furniture up until the mid-20th century have undergone a gradual fading over time. The investigation also found that many more cars had previously been spangled in vivid hues than in the present day, while now an increasing number are coated in silver, black, and white. A study referenced in a recent Arch Daily article has revealed that vibrant tones are being used far less across the board, sending the world into a grayer state. X has been the final, most egregious straw for designers being nudged into a colorless space in the tech world, but the removal of color has already been taking over other industries outside of tech-based design. Many others are already on the black-and-white logo bandwagon as well, including Uber, BeReal, and the popular video editing app CapCut. Not long after Threads was released, Twitter stripped down to X, and our phones got even darker. And then, more recently, there’s Threads- Zuckerberg’s latest attempt to take over the internet- which touts yet another flat and austere black and white logo. Sure, there’s a subtle pop of pink and blue behind the brand’s logo, but the overall black-and-white design projects a sense of sophistication to an app that didn’t start out with much. The TikTok app logo design was a pioneer of this trend, as one of the first social media platforms to embrace the stark aesthetic. Everyone knows what an apple with a bite taken out of it means.’” “Smaller brands often rely on colors to distinguish themselves from the noise- once you have an enormous corporation, you can shed those colors and say, ‘We don’t need these anymore to stand out. “To consumers, black and white branding can say, ‘this is an established company’- it’s kind of a power move to move into an all black and white space, or even to start with one,’ shared Isa Segalovich, a graphic designer, multimedia artist, and writer for Hyperallergic. I’ve always been interested in the theoretical design pendulum of trends shifting from one extreme to another, but I never thought that black and white design would displace color. Yes, it took the melodramatic change of one app for me to clock the pervasiveness of this trend, but now I can’t unsee it: we’re in a colorless era. The second my Twitter app pivoted away from its bright blue bird logo to an industrial black and white “X,” I noticed that the rest of my home screen was riddled with a similar black-and-white design style. Recently, I’ve noticed a new stylistic trend that’s been overwhelming the app icons populating my phone background. Or, in design terms, there’s a constant cycle of copy-paste ideology. There’s an oceanic push and pull to the trends within the design industry.
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